US ‘TikTok Refugees’ migrate to another Chinese app as ban looms
TAIPEI, TAIWAN — As TikTok’s Sunday deadline to divest or face a U.S. ban approaches, hundreds of American users of the popular social media video app say they are migrating to another Chinese social media app, Xiaohongshu, or RedNote. Dubbing themselves “TikTok Refugees,” some say they are making the move in search of a new home; others say their exodus is a form of protest against the ban. With just days to go before the deadline, users are facing growing uncertainty as they wait for a ruling from the U.S. Supreme Court on whether the ban will be upheld. Reports are now suggesting that TikTok may just shut down its operations in the United States if the ban goes through. “Our government is out of their mind if they think we are going to stand for this TikTok ban,” said American user Heather Roberts in one video on Xiaohongshu. “We are just going to a new Chinese app and here we are.” Sky Bynum, an 18-year-old makeup content creator in the eastern state of New Jersey, told VOA that she is joining Xiaohongshu because she wants to find another social media site with a sense of community. “The best thing about TikTok is the community on there,” Bynum told VOA in a video interview via Zoom. “When I posted my first few makeup videos, TikTok pushed them to the makeup people and I instantly found my community. I think [the potential ban on TikTok] is awful because I’m not going to have the same thing that I had on TikTok. “Xiaohongshu is really cool because a lot of TikTok users were trying to find new communities on Xiaohongshu,” Bynum added. Founded in 2013, Xiaohongshu is similar to Instagram and Pinterest. It currently has around 300 million users, most of them in China, and is widely used to share travel tips, makeup tutorials, and fashion trends. The name literally means “little red book” but the company says it’s not a reference to former Chinese Communist Party leader Mao Zedong’s collection of sayings. Downloads surge With many promoting and talking about their exodus to Xiaohongshu on “TikTok Refugees,” Xiaohongshu became the most downloaded app on Apple’s U.S. App Store this week. More than 700,000 new users have joined Xiaohongshu this week, according to Reuters. Downloads of the app rose more than 200% year-over-year this week, according to app data research firm Sensor Tower. … “US ‘TikTok Refugees’ migrate to another Chinese app as ban looms” →