Bluesky could become target of foreign disinformation, experts warn
washington — Experts on cybersecurity and online foreign influence campaigns are urging social media company Bluesky, whose app has exploded in popularity in recent weeks, to step up moderation to counter potential state-sponsored influence efforts. Over the past month, Bluesky, a microblogging platform with its roots in Twitter, has seen one of its biggest increases in new user registrations since it was publicly released in February. Over 25 million are now on the platform, close to half of whom joined after the 2024 U.S. presidential election. Rose Wang, Bluesky’s chief operating officer, said in a recent interview that Bluesky does not intend to push any political ideologies. “We have no political viewpoint that we are trying to promote,” she said in early December. Exploiting users’ political leanings Many who joined Bluesky have cited user experience as one of the reasons for migrating from social media platform X. They also have said they joined the platform after Election Day because they are critics of Elon Musk and President-elect Donald Trump. Some commentators in the U.S. have questioned whether Bluesky is risking becoming an echo chamber of the left. Some experts contend the platform’s liberal-leaning users could be exploited by foreign propagandists. Joe Bodnar, who tracks foreign influence operations for the Institute for Strategic Dialogue, told VOA Mandarin that Russian propaganda often appeals to the anti-establishment left in the U.S. on contentious topics, like Gaza, gun violence and America’s global dominance. “The Kremlin wants to make those arguments even louder,” Bodnar said. “Sometimes that means they play to the left.” So far, at least three accounts that belong to RT, a Russia-controlled media outlet, have joined Bluesky. Sputnik Brazil is also actively posting on the platform. VOA Mandarin found that at least two Chinese accounts that belong to state broadcaster CGTN have joined the platform. Bluesky does not assign verification labels. One way to authenticate an account is for the person or organization to link it to the domain of its official website. There are at least four other accounts that claim to be Chinese state media outlets, including China Daily, the Global Times and People’s Daily. None of the three publications replied to VOA’s emails inquiring about these accounts’ authenticity. Additionally, Beijing has played heavily to the Western left on certain global issues. China has consistently called for a ceasefire in Gaza and blamed the West for supporting Israel. But those familiar … “Bluesky could become target of foreign disinformation, experts warn” →